Portfolio
Brands that Matter
Type Camp
strategic marketing
Type Camp, a successful international typographic workshop program that allows designers to travel the world and expand their knowledge of typography. They needed to grow their base of registrants and build awareness about the benefits of Type Camp within the design community. We defined the target market and identified the best methods to talk to their audience. This year we joined Type Camp at the HOW Denver; a conference that attracts well over 3000 attendees from all over North America. We promoted the heck out of Type Camp and boosted the awareness ten-fold.
Brain Communications
strategic marketing
The fact is Brain Communications prides themselves on the quality of thinking that they bring to each and every piece of business that we work on. Blu Peacock works closely with the team at Brain Communications to develop thorough strategic marketing research and planning, so that intelligent decisions are made for their clients.
IBOX Packaging
strategic marketing
Lux Insights
print / identity / web
Lux Insights provides enlightened market research and strategic marketing to clients looking for research data, market insights and intelligence they can act on. Claire Booth, President, approached us to place Lux on the marketing map, so to speak. Our role was to create a smart corporate identity and website design that connotes light and brings research to life.
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Glenorchy
print / identity"
Real Estate advisors to the commercial and residential real estate market, Glenorchy was looking for a professional, modern and approachable corporate identity that could be translated into a variety of print materials. Perception is everything in this market, so it was important to our client to uphold a professional, knowledgeable, yet small operation, that differentiates them from the corporate giants they compete with.
Baristas
identity
The move to a new coffee house, meant a rebrand for this eclectic mountain cafe. Located in Smithers, British Columbia, Baristas is known for its great coffee, deserts, bright decor, and warm and inviting atmosphere to patrons of all ages. Our research revealed the largest growing segment of coffee drinkers fell in the 18 to 24 age range. This meant the new logo had to connect with a younger audience. We chose a more illustrative approach that incorporated the eclectic colour palette of the cafe and the casual, cozy, mountain feel of Baristas.
BC chapter of the AMA
print
As British Columbia’s long standing, premier marketing association, the BC chapter of the American Marketing Association provides marketing education on leading edge topics to over 500 active members. With the movement towards a greater on-line presence, the Executive Director saw the opportunity to outline sponsorship and loyalty opportunities through a series of printed and electronic brochures. To date we have created brochures for several BCAMA programs, namely the Senior Executive Program, the Vision Conference Sponsorship Program, and the Annual Supplier Program.
Triarius
print / identity / web
Triarius Project Management provides project management training and contract consulting to clients in IT, Real Estate, Aerospace and engineered products manufacturing industries. Knowledge and experience are key to the success of any large project. With the desire to establish a strong brand image, we kept this in mind when we created all their corporate marketing materials.
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Star Financial Solutions
print / identity / web
Star Financial Solutions, located in New Westminster BC, offers businesses financial management expertise and solutions. As a new company, Star Financial Solutions needed a logo and website to help establish their brand in the marketplace. The site, in particular, was designed to stand out from other Lower Mainland financial service organizations, while maintaining a sense of professionalism. Unlike many financial solution websites, the Star content is streamlined, and local images were chosen to create familiarity and trust with a local audience.
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